About


Design Fetish covers all things design, creative inspiration, and cool hunting.

Design Fetish is the winner of the highly acclaimed A'Design Awards 2016.


FOUNDER & EDITOR: Yasmine Zalek

"OK, so here goes. Im not sure what I do. I do a bunch of stuff really. From strategy, to design, to marketing & communications, anything that has to do with the design field...you name it, I've done it.

I studied graphic design at the American University of Beirut. After a few years of working in strategic design and brand communication at agencies such as Saatchi & Saatchi and Leo Burnett, I just completely fell in love with the genius behind brands. That led to me to Paris where I got my Masters degree in Luxury Brand Management. Following my degree, I worked in brand development at Yves Saint Laurent. A few years later, I find myself back in Beirut, working with a multitude of branding agencies.

Design has definitely been and always will be one of my biggest fetishes, thus my blog. 30-April-09, 12:54 a.m, my fetish goes public! A vitrine to all things cool and gorgeous. Welcome to my personal design blog!"


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