Monday, March 30, 2009

Fruit Juice Packaging by Naoto Fukasawa







I bumped into this post on thedieline.com. These are fruit juice packages by Japanese industrial designer Naoto Fukasawa. So simple yet extremely ingenious!

“I imagined that if the surface of the package imitated the color and texture of the fruit skin, then the object would reproduce the feeling of the real skin.”

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