Thursday, April 16, 2009
Arabic Versions of Global Brand Identities
A while back, I came across this. Being an Arab myself and working in a company that specializes in arabic fonts and typography, I thought it couldnt get any more interesting than this...just seeing typographic adaptations of world brands (or attemps at doing so) to accommodate our culture is well...quite surreal...
Anyway, I ended up being really disappointed. Most of them are quite hideous. I do have to give credit though to the few that actually do work like Foot Locker and MAC.