Qatar is making its case for the 2022 World Cup. The identity shown above conceived by Future Brand artfully combines the concepts of international football and Qatari heritage, officials said.
"The 32 pentagons represent the surface of a football, using colours that reflect, what is claimed to be, the natural heritage of Qatar—warm, luminescent colours of sand and sun which spiral inwards, alongside the azure blues of the sea."
via Visual Culture