Monday, July 27, 2009
This promotional ad was for the launch of Clearasil, a new acne pill. The creative solution was to use the same container to give the message: “May this be the last time. The end of acne starts wih Clearasil.” At the back of each sachet are drawings of faces with acne that -when you press the sachet to take the pill- the grain of the print is removed. A little disgusting, but very effective!