Print Magazine asked four designers to imagine what a legal pot package might look like. Here's what they produced.
Lust, a graphic design practice in Amsterdam, tackled the controversy of the product head-on---albeit in a very dry, very arch manner. They opted to cover the package in infographics about weed, and its effects--which they claim would create an anti-brand brand, and also, presumably, turn the product into something more neutral than the demon weed. The only stoner reference is the Jamaican & Rastafarian color themes:
![](http://4.bp.blogspot.com/_R0Rc6mb8H6E/SnCd3kMb9iI/AAAAAAAABQ0/1E18k_usiYk/s400/3766394238_89d99d1f48_o.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHKv4uG0xj-fanam8OCgifVnCvA4Kvuz0FtTdkQflmu1j4ROmmgXhTwkzJ_0uZyPFCAb52M-i2_8GY_gMQfWyWGonoPVeuSbSga2yZf8wnG9YjysMhl2-nFMit-Ebymrbmz14KrnzruyI/s400/3765599085_cb0a73bfb2_o.jpg)
The New York office of Base worked with its branches in Europe, to create a goofy nod towards weed's illegal past, with containers made from repurposed packaging from other brands--in other words, a reference to the stash boxes ubitquitous in dorm rooms all over the country:
![](http://1.bp.blogspot.com/_R0Rc6mb8H6E/SnCdp-m_DSI/AAAAAAAABQk/M--LPbuix9c/s400/3766579246_0d1c94a05a_o.jpg)
Strømme Throndsen, an Olso firm that won the 2009 Award for Design Excellence for its flour packaging, produced the design strategy most likely to make it to the real world: Their packaging concept is modular, with a big box containing smaller packages, so that the user need only take whatever they need with them. Inside, the invididual cases could be branded to suit different demographics--which, by the looks of it, would include a red-eyed Apple designer and Paris Hilton:
![](http://3.bp.blogspot.com/_R0Rc6mb8H6E/SnCdpqJGc0I/AAAAAAAABQc/pOj-zIukwzY/s400/3766393948_01379922a9_o.jpg)
![](http://2.bp.blogspot.com/_R0Rc6mb8H6E/SnCdps3ltAI/AAAAAAAABQU/Iy-pBL8usD0/s400/3766393998_0cf61fa8c4_o.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjb4N8Z_QhMsbGwDU1DzbYXB8gzWIO6dq2VNem23kLypTC8uQF4vRu_dTq6PjeNBx53xGV7qbvxKz_aSJClgGAx36VGY1Qv-uNW9LcaBetsVZ7rwyoF0_eHHpShxwcfMkkB4H3_usww3ak/s400/3765598741_960cea8089_o.jpg)
The Heads of State, a Philadelphia duo comprising Jason Kernevich and Dustin Summers, wanted to stick with the illicit connotations of the drug--pointing out that to eliminate that bad-boy rep is to do a disservice to the product (and it's various brand connotations). So they kept the whole "bag of weed" concept, and branded the various strains with goofy stickers:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7iRdWzGGxl51EYNJq7sn9jvkgiYzgLAYNwT1lP4dryftwZBi8tsb8ZP834PHwUKRsg0Gsug5VD8XFCskUWFhPm8jFTCPYrTVmyA3uLGX4ngW6O75tCgVZcB6FQEMW2nNfBA33TibtwwA/s400/3765782571_18c9b35ee7_o.jpg)
Read more about all the entries at Print.
Thank you brazer!!!
[via]
Lust, a graphic design practice in Amsterdam, tackled the controversy of the product head-on---albeit in a very dry, very arch manner. They opted to cover the package in infographics about weed, and its effects--which they claim would create an anti-brand brand, and also, presumably, turn the product into something more neutral than the demon weed. The only stoner reference is the Jamaican & Rastafarian color themes:
![](http://4.bp.blogspot.com/_R0Rc6mb8H6E/SnCd3kMb9iI/AAAAAAAABQ0/1E18k_usiYk/s400/3766394238_89d99d1f48_o.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHKv4uG0xj-fanam8OCgifVnCvA4Kvuz0FtTdkQflmu1j4ROmmgXhTwkzJ_0uZyPFCAb52M-i2_8GY_gMQfWyWGonoPVeuSbSga2yZf8wnG9YjysMhl2-nFMit-Ebymrbmz14KrnzruyI/s400/3765599085_cb0a73bfb2_o.jpg)
The New York office of Base worked with its branches in Europe, to create a goofy nod towards weed's illegal past, with containers made from repurposed packaging from other brands--in other words, a reference to the stash boxes ubitquitous in dorm rooms all over the country:
![](http://1.bp.blogspot.com/_R0Rc6mb8H6E/SnCdp-m_DSI/AAAAAAAABQk/M--LPbuix9c/s400/3766579246_0d1c94a05a_o.jpg)
Strømme Throndsen, an Olso firm that won the 2009 Award for Design Excellence for its flour packaging, produced the design strategy most likely to make it to the real world: Their packaging concept is modular, with a big box containing smaller packages, so that the user need only take whatever they need with them. Inside, the invididual cases could be branded to suit different demographics--which, by the looks of it, would include a red-eyed Apple designer and Paris Hilton:
![](http://3.bp.blogspot.com/_R0Rc6mb8H6E/SnCdpqJGc0I/AAAAAAAABQc/pOj-zIukwzY/s400/3766393948_01379922a9_o.jpg)
![](http://2.bp.blogspot.com/_R0Rc6mb8H6E/SnCdps3ltAI/AAAAAAAABQU/Iy-pBL8usD0/s400/3766393998_0cf61fa8c4_o.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjb4N8Z_QhMsbGwDU1DzbYXB8gzWIO6dq2VNem23kLypTC8uQF4vRu_dTq6PjeNBx53xGV7qbvxKz_aSJClgGAx36VGY1Qv-uNW9LcaBetsVZ7rwyoF0_eHHpShxwcfMkkB4H3_usww3ak/s400/3765598741_960cea8089_o.jpg)
The Heads of State, a Philadelphia duo comprising Jason Kernevich and Dustin Summers, wanted to stick with the illicit connotations of the drug--pointing out that to eliminate that bad-boy rep is to do a disservice to the product (and it's various brand connotations). So they kept the whole "bag of weed" concept, and branded the various strains with goofy stickers:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7iRdWzGGxl51EYNJq7sn9jvkgiYzgLAYNwT1lP4dryftwZBi8tsb8ZP834PHwUKRsg0Gsug5VD8XFCskUWFhPm8jFTCPYrTVmyA3uLGX4ngW6O75tCgVZcB6FQEMW2nNfBA33TibtwwA/s400/3765782571_18c9b35ee7_o.jpg)
Read more about all the entries at Print.
Thank you brazer!!!
[via]