Paris ranks as the top overall city "brand”, followed by Sydney, London, Rome and New York. The top 10 cities from the global survey are:
"The index measures the world’s perception of each city, which influences people’s choices on where to live, work and vacation,” says Simon Anholt, CBI founder. "Particularly in the face of today’s uncertain economic climate, it’s vital to understand the forces and opinions that drive business towards and away from these cities.”
The index is based on a global survey in which respondents from across 20 major developed and developing countries are asked to rate their agreement with statements about each of 50 cities. The ranking is developed by averaging city scores across the index’s six categories: Presence (knowledge of city and perception of its global contribution), Place (cleanliness, aesthetic qualities and climate), Pre-requisites (affordable accommodations and quality of public amenities), People (friendliness, personal encounters and cultural diversity), Pulse (interesting events, activities and lifestyles) and Potential (perception as good place to do business, to find a job and to go to school).