Friday, August 21, 2009

Absolut: Vodka No Label



Absolut Opposes "Labeling" Of Lesbian, Gay, Bisexual and Transgender Minorities With Their Vodka No Label

They are introducing limited edition naked bottles that do not feature the Absolut label or logo to mark the launch of its latest campaign In An ABSOLUT World There Are No Labels, an initiative which challenges prejudice against LGBT (Lesbian, Gay, Bisexual, Transgender) minorities.

You will only find a discreet and easily removed sticker with the campaign manifesto on the bottle.

[via]

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