Hilton Hotels Unveil New Name And Logo

This past week Hilton Worldwide (formerly Hilton Hotels Corporation) unveiled its new corporate name and logo designed by Landor.

"With the addition of the word 'worldwide' the new logo unites all members of the organization across all parts of the globe with one shared vision for success. The platinum and gold stylized H evokes quality, stature and the richness of Hilton’s heritage. The two halves are reflective, which are a reminder of the company’s storied past and vibrant future, and the open curves are welcoming, symbolizing the world of travel by suggesting the round edges of the globe, the arch of a bridge and posts of a bed."