Wednesday, October 21, 2009

Sealed With A Cure

Last week, we've all witnessed cause-related marketing efforts to support the fight against breast cancer. Some were better than others while other pink painted products were just another way to profit from the suffering of others.

Purple Lab
however, have managed to brand themselves to work with the cause. They launched their lip gloss Sealed With A Cure line in partnership with Triple Negative Breast Cancer Foundation.

"Not only do part of the proceeds from the lip gloss go towards helping find a cure, each lipstick is named after a victim of the disease (the first one is called Nancy) and comes with a note telling the person’s story.

It’s a good reminder that breast cancer victims aren’t just a statistic. It’s also clever that the lip gloss is formulated to enhance wellness – it’s packed with echinacea as well as vitamins E and C. I was also interested to find that it’s also scented with vanilla – the scent that supposedly fights depression."


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