We’ve waited—and we’ve even seen some early concepts—but today the official Sochi 2014 logo was unveiled in Russia.
"Developed by Interbrand in conjunction with Sochi’s own brand council, the new logo is simpler than anything we’ve seen in recent history. Stepping away from the traditional practice of incorporating an abstract cultural image (London 2012 excluded), Russia opted for an all typrographic treatment for the Winter Olympic Games in 2014.
Spelling out sochi2014.ru in lowercase rounded lettering, the logo is an Olympic first to incorporate a web address. Perhaps symbolizing the city’s location on the Black Sea, the letterforms in ‘2014’ typographically mirror those of ‘Sochi,’ somewhat resembling a reflection on water."
Read the rest of the article here.
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