Friday, December 4, 2009
World Leaders Apologise From The Future
An advertising campaign commissioned by Greenpeace and revealed in and around Copenhagen to accompany the 15th United Nations Climate Change Conference that takes place in the city next week.
Th ads feature world leaders like Obama (USA), Nicolas Sarkozy (France), Gordon Brown, (UK), Stephen Harper (Canada) and Luiz Inacio Lula da Silva (Brazil)...apologizing from the future.
"It's an apology from the future aimed at putting pressure on - and just maybe making these world leaders think twice about the consequences of their action or inaction now," explains the writer of the ads Toby Cotton of new agency Arc Communications.
"The brief from Greenpeace International was simple," he continues, "to put pressure on world leaders to create a fair and binding agreement at Copenhagen."