Giant paper napkins were used to promote McDonald’s largest hamburger ever, the Big’n'Juicy, in Stockholm, Sweden.
McDonald’s Free Coffee Hourglass
Transit shelter in Vancouver was turned into an ‘hourglass’ filled with coffee beans, reminding customers of the promotion’s short-term nature.
McDonald’s Sundial Billboard
This cool billboard features a real sundial whose shadow falls on a different breakfast item each hour until noon, when the shadow of the McDonald’s arches are dead center.
McDonald’s Freshness Box Salad
Clever poster, with what appears to be fresh salad vegetables, changed a bus shelter into a section in the refrigerator.
McDonald’s Re-Opening Ads
Creative ads for McDonald’s re-opening in Birkerod, Finland.
McDonald’s Free Wi-Fi
Free Wi-Fi served at all McDonald’s restaurants.
McDonald’s Free Coffee Pole
Lamppost in downtown Vancouver became part of a clever optical illusion, appearing to pour coffee into a giant cup on the sidewalk.
UPDATE: Another really cool ad was brought to my attention. Lettuce actually planted and growing on the billboard over the weeks to promote McDonalds fresh salads. Cool! Thanks Frans!