Monday, January 4, 2010
Mini Cooper Christmas Ad Campaign
Just after Christmas, MINI strategically distributed massive cardboard cartons with torn gift wrapping in trash heaps all over the Dutch city. Each box had a large diagram of the car with the words MINI COOPER across the top as if the car had been packaged inside.
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Excellent idea, that big box works to put all that garbage and avoid all these crap obstruct the way.
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