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Sunday, February 21, 2010

Derek Bowers ‘Safe Sex’ Campaign

Charged with developing an interesting campaign for the U.K.’s National Health Service, graphic designer Derek Bowers developed a visually stimulating ad series themed around alcohol labeling. The concept being that sexually transmitted diseases are often the consequence of ill-informed decisions made while under the influence.

The resulting designs are both visually stimulating and informative, if not even a little humorous. Through using the inherent recognition individuals have for these infamous brands and combining it with educational content, Bowers' designs succeed in making this information a product worth consuming.

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