GAP Upside Down Store


"Shopping turned on its head" isn't just a meaningless tagline for GAP. They literally mean it. To promote their new loyalty program, Sprize, the GAP in Vancouver, BC turned its entire store upside-down. All of the mannequins, displays and even the sign were flipped, as well as some cars and a hotdog stand outside of the store.

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6 comments:

Anonymous said...

beaten to it by viktor & rolf

http://tonytone.wordpress.com/2008/04/12/viktor-rolf-upside-down-store/

Yasmine Zalek said...

...apparently so...

Anonymous said...

nasty !!!! for e good or bad reason !

Age said...

So unoriginal.

Hugo said...

Really nice post..or.. tsop ecin yllaer

Anonymous said...

Very imaginative,very creative u name it..