Change Your Routine

Change Your Routine is a campaign created by DM9DDB for Cia Athletica. The campaign aims to urge people to replace hours in front of the computer or TV with physical activities.

The result was a series of handmade posters of disassembled electronics that illustrate athletes in action. Computers, for example, formed a boxer. TVs became a weightlifter...and so on.

You can see more details of how the illustrations were made here.



Corporate logos said...

well continuous change in routine is better for the health.. i appreciate these sort of campaigns. People should think seriously for their health. At least 10 minutes from the whole day must spent in exercise.