Saturday, May 15, 2010
Change Your Routine
Change Your Routine is a campaign created by DM9DDB for Cia Athletica. The campaign aims to urge people to replace hours in front of the computer or TV with physical activities.
The result was a series of handmade posters of disassembled electronics that illustrate athletes in action. Computers, for example, formed a boxer. TVs became a weightlifter...and so on.
You can see more details of how the illustrations were made here.