Apple has never authorized the presence of "Flash" (developed by Adobe) on the iPhone or on the iPad to the dismay of the users, developers and Adobe. So Adobe created an ad "WE LOVE APPLE" to explain that they have nothing against Apple, but that they just do not appreciate those who try to control the internet with proprietary technologies.
Adobe's Issaco imagined what Apple's response (via an ad) would be like. He simply replaced the heart with the little graphic that appears on an iPhone or iPad when you try to view Flash content! Smart!