A World of Color Chips

A new fully integrated marketing campaign by McKinney Agency for Sherwin Williams paint stores celebrates a world made entirely of color chips.

The launch effort consists of three tv commercials, four print ads, online advertising, an iPhone app and an interactive Color Visualizer.

The four print ads feature original color-chip sculptures created by paper artist Matthew Sporzynski, who is the owner of New York's Couturier de Cardboard Inc.