Monday, August 2, 2010
Red Bull "Airdrop": A User Experience & Interactive Campaign
This project was developed as an interactive experience. The idea was to create a situation that would disrupt the daily flow of students on college campuses and create a memorable experience. The objective was to brake the passiveness of the experience which students have come accustomed to, free product samples, and involve them in an interactive experience where they would become apart of the campaign itself.