So I posted about the new "Starbucks-less: logo a while back. Now, with the mark of Starbucks' 40th Anniversary they have rolled out the whole new identity; new cups, cup holders, and shopping bags.
It is nice, but doesn't it just make them seem even more corporate? I thought their business model was moving towards sustainability, CSR and localisation and this seems counterintuitive to that...
Anyway, first comment and I have been reading your blog for years - it's awesome!
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3 comments:
Still takes some getting used to! But it is clean!
This made me love starbucks even more.
It is nice, but doesn't it just make them seem even more corporate? I thought their business model was moving towards sustainability, CSR and localisation and this seems counterintuitive to that...
Anyway, first comment and I have been reading your blog for years - it's awesome!
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