Friday, March 11, 2011

Starbucks Rolls Out New Identity

So I posted about the new "Starbucks-less: logo a while back. Now, with the mark of Starbucks' 40th Anniversary they have rolled out the whole new identity; new cups, cup holders, and shopping bags.



  1. Still takes some getting used to! But it is clean!

  2. This made me love starbucks even more.

  3. It is nice, but doesn't it just make them seem even more corporate? I thought their business model was moving towards sustainability, CSR and localisation and this seems counterintuitive to that...

    Anyway, first comment and I have been reading your blog for years - it's awesome!


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