A pretty cool initiative by S.T Dupont. Known for its classic luxury lighters with the signature "clinking" sound once closed, the brand has always aimed for the more "mature" crowd.
Today, S.T Dupont has decided to widen its target to include a younger generation with the launch of their very compact, flashy, spicy and exotic new incarnations. There are 14 trendy colors such as; Fuchsia Buzz, Bleu Eclectique, and Orange Fizz.
To promote the MiniJet series, Dupont has launched a Facebook app whereby you can send coded messages to your list of friends based on the choice of colors you choose. Pretty cool!
Try it out here.