This isn’t the work of CGI. Instead, using detonators, small explosives, and some fast photography, they were able to capture images of exploding ice cream in a way which makes it look even more delicious than it would in bar form.
By setting the shots to be taken at mathematically-timed moments, they were able to capture the exact moment to get the best frame of the miniature explosion.
Whether it’s the bright colors of a fruit-flavored bar or the mixture of tan and brown chocolate tones, the visuals are incredible.
By Diver & Aguilar.