Exploding Magnum Ice Cream Ads

This isn’t the work of CGI. Instead, using detonators, small explosives, and some fast photography, they were able to capture images of exploding ice cream in a way which makes it look even more delicious than it would in bar form.

By setting the shots to be taken at mathematically-timed moments, they were able to capture the exact moment to get the best frame of the miniature explosion.

Whether it’s the bright colors of a fruit-flavored bar or the mixture of tan and brown chocolate tones, the visuals are incredible.

By Diver & Aguilar.