Wednesday, August 17, 2011

Exploding Magnum Ice Cream Ads


This isn’t the work of CGI. Instead, using detonators, small explosives, and some fast photography, they were able to capture images of exploding ice cream in a way which makes it look even more delicious than it would in bar form.

By setting the shots to be taken at mathematically-timed moments, they were able to capture the exact moment to get the best frame of the miniature explosion.

Whether it’s the bright colors of a fruit-flavored bar or the mixture of tan and brown chocolate tones, the visuals are incredible.

By Diver & Aguilar.

[via]

6 comments:

  1. They are just beautiful, bravo!

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  2. WOW that's awesome! So makes me want an exploding ice-cream! yum!

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  3. These add's are amazing!

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  4. Lovely concept and brilliant execution.
    Shame i like Magnums lol

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  5. Hmm Magnum...the perfect combination of chocolate and milk! These pictures are great! Thanks for sharing them with us.

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