Wow, they say when using a fear appeal in advertising to keep it moderate so the consumer doesn’t get too scared and tune the ad out. Expect this ad makes me scared I’m in a horror film chased by demons instead of being scared that I will be publically embarrassed by long nose hairs. It is interesting and would get my attention…
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Wow, they say when using a fear appeal in advertising to keep it moderate so the consumer doesn’t get too scared and tune the ad out. Expect this ad makes me scared I’m in a horror film chased by demons instead of being scared that I will be publically embarrassed by long nose hairs. It is interesting and would get my attention…
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