Tuesday, August 21, 2012

Diet Coke Makes Cropped Logo Packaging Permanent

It started out as a limited edition Diet Coke packaging featuring an enlarged, cropped version of the logo. Diet Coke is now to adopt the design permanently.

The new packaging uses a graphic that is basically a crop of the logo wrapped around the can – full versions are also applied just in case shoppers were unable to identify the brand.

What do you think?


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