Malmö/Copenhagen-based photographer Jens Lennartsson knew he had to do something spectacular to stand out as a travel and lifestyle photographer, so he opted to create 400 action figures of himself as self-promotional mailers.
Lennartsson's figurine, named GI Jens, is actualized as a camera-toting embodiment of who he is as a photographer. The packaging boosts his professional skills in an eye-catching display. No action figure is complete without a brochure displaying all of the toys features and Lennartsson doesn't miss that opportunity to display some of his work.
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