Thursday, June 9, 2016

Adidas x Parley: Ocean Trash Repurposed Into Running Shoes









Stitched with thread produced from discarded fishing nets, Adidas‘ newest shoes are a collaboration with the ocean activist collective and company Parley for the Oceans. The idea for the shoe was hatched last year, but was more of a idealistic prototype than a ready-to-wear option for the masses. Today however, Adidas is releasing fifty pairs of the sneaker, a shoe composed of more than 16 old plastic bottles and 13 grams of gill nets.

This limited number of pairs is due to the difficult task of taking the collected trash and spinning it into fiber suitable for high performance shoes.

To collect these environmentally damaging materials, Parley partners with small countries that have large ties to marine pollution—locations like the Maldives, Grenada, and Jamaica. After partnering, Parley team members help clean up fisheries and other oceanside spots while teaching locals alternatives to using plastic in their businesses. The materials collected by Parley are then distributed not only to Adidas, but also institutions such as Parsons School of Design, which might help change the way new generations of designers think about incorporating these materials into future designs. 

An announcement will be made soon on how to win one of the 50 released pairs of the collaborative shoe on Adidas’ Instagram.

This is just epic!

[via]

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